The COVID-19 pandemic saw people spending more time at home than ever before. Between the big work-from-home movement and limited social interactions, people found themselves spending considerably more time with members of the same household, including their pets.
If you’ve felt like your furry friend has enjoyed a few more treats over the last year, you’re not alone. In fact, the pandemic has prompted pet owners to feed their pets record amounts of treats. During the pandemic, major pet treat brands saw sales jump 140 percent, or 2.5 times higher than pre-pandemic levels.
In conjunction with soaring pet treat sales, kitty litter also saw a high increase. During the pandemic, a leading brand of kitty litter saw its sales jump 45 percent, or 1.5 times higher than pre-pandemic levels. With millions more pet parents working from home, litter boxes were cleaned more frequently. Plus, many more pets were adopted from animal shelters as people sought a source of companionship.
As a packaging partner to these successful pet brands, Ring Container Technologies took on the challenge of keeping up with these changes in the pet packaging space. Our team installed additional assets to help support this increased demand and purchased additional tooling so we could run operations in multiple plants rather than one. By working strategically with our pet packaging partners, we were able to successfully meet the increased demand with no supply issues. In regard to kitty litter production, our team was able to increase production time to allow containers to run longer by leveraging tooling assets at one of our strategic plants and create an uninterrupted supply of containers.
These big successes are exciting for Ring’s future in the pet packaging sector. Trust from the companies we work with is of utmost importance, and our ability to quickly meet the needs of our partners has rewarded us with the opportunity to earn more business from these customers. The positive feedback we have received regarding our flexibility during the increased demand has further proven our reputation as a valued business partner.
If you’re looking for a collaborative approach to finding packaging solutions for pet business, we’d love to work with you. Contact our team today.
