In the case of our pet parenting deep dive, we engaged in a Consumer Insight Sprint to understand what pet parents are really looking for in pet packaging.

We understand the benefit to our customers of shaping insights into testable prototypes and enabling the creation of new, innovative bottle designs in just one day. To achieve that, we invest in laying the groundwork for a successful collaboration first.

Our desire for collaboration and innovation led us to the fun world of pet packaging. We took a deep dive into the current landscape and identified challenges and opportunities to provide a better consumer experience.

In the previous post on collaboration, we discussed the importance of the guest list. And we mentioned that we include third-party consumer research experts and their findings in our collaborative innovation process. Here’s why.

Part two of our blog series, Collaborate to Innovate, talks about a key element for success when it comes to packaging collaboration: the participants.

When great minds come together across various fields of expertise, breakthrough packaging designs and prototypes are born. Our new blog series, Collaborate to Innovate, describes how we help our customers gain traction on tough challenges using our accelerated innovation processes.

With consumers all over the world becoming more environmentally conscious and proactive, retailers and suppliers everywhere are feeling the need to produce more products with sustainable packaging. Read more about this topic here.