In the case of our pet parenting deep dive, we engaged in a Consumer Insight Sprint to understand what pet parents are really looking for in pet packaging.

We understand the benefit to our customers of shaping insights into testable prototypes and enabling the creation of new, innovative bottle designs in just one day. To achieve that, we invest in laying the groundwork for a successful collaboration first.

Our desire for collaboration and innovation led us to the fun world of pet packaging. We took a deep dive into the current landscape and identified challenges and opportunities to provide a better consumer experience.

In 2018, Ring Container Technologies, a leader in the plastic container manufacturing industry, announced its collaboration with Ventura Foods on a glass-to-plastic conversion for Marie’s Refrigerated Salad Dressing. Consumer insights, safety and packaging optimization were integral to Ventura Foods’ decision to switch the product packaging.

In the previous post on collaboration, we discussed the importance of the guest list. And we mentioned that we include third-party consumer research experts and their findings in our collaborative innovation process. Here’s why.

Part two of our blog series, Collaborate to Innovate, talks about a key element for success when it comes to packaging collaboration: the participants.

Ring Container Technologies, a leader in the plastic container manufacturing industry, today announced its collaboration with Ventura Foods on a glass-to-plastic conversion for Marie’s Refrigerated Salad Dressing.